Cookie Policy

This document is meant to explain the types of cookies and other tracking technologies that Lattex may place on your device, either when you are visiting our web properties, or if you are visiting the storefront of a merchant who uses our platform to power their site.

What are cookies?

A cookie is a small amount of information that's downloaded to your computer or device when you visit certain websites. We use a number of different cookies on the Lattex website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it's their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.

What cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user's input when filling in forms that span several pages.

We also use functional cookies to remember choices you've made or information you've provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing thesecurity of the service.
  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).
  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.
  • User interface customization persistent cookies are used to store a user's preference regarding a service across web pages.

Lattex is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants' storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:

  • First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants' websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants' websites are performing and make relevant improvements to improve your browsing experience.
  • Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they've interacted with the website. For more information on Google Analytics, visit Google's information page. For instructions on how to opt out of Google Analytics, see below.

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device's visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here. We do not set advertising cookies through our merchants' storefronts ourselves, though merchants may choose to do so independently.

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook 'like' button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.

Merchant storefronts

When merchants use our platform to power their online stores, we place the following cookies for visitors of their stores:

Cookies Necessary for the Functioning of the Store:

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. 24h
_lattex_country For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request. session
_lattex_m Used for managing customer privacy settings. 1y
_lattex_tm Used for managing customer privacy settings. 30min
_lattex_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1min
_tracking_consent Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. 1y
_cmp_a Used for managing customer privacy settings. 1d
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. 2w
cart_sig A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_lattex_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
discount_code Used in connection with checkout. session
remember_me Used in connection with checkout. 1y
secure_customer_sig Used to identify a user after they sign into a shop as a customer so they do not need to log in again. 1y
lattex_pay Used in connection with checkout. 1y
lattex_pay_redirect Used in connection with checkout. 1 hour, 3w or 1y depending on value
source_name Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app. session
storefront_digest Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_session_lookup Used in connection with checkout. 3w
checkout_prefill Used in connection with checkout. 5m
checkout_queue_token Used in connection with checkout. 1y
checkout_queue_checkout_token Used in connection with checkout. 1y
checkout_session_token Used in connection with checkout. 3w
checkout_session_token_<<token>> Used in connection with checkout. 3w
identity-state Used in connection with customer authentication 24h
identity-state-<<token>> Used in connection with customer authentication 24h
identity_customer_account_number Used in connection with customer authentication 12w
card_update_verification_id Used in connection with checkout. 20m
customer_account_new_login Used in connection with customer authentication 20m
customer_account_preview Used in connection with customer authentication 7d
customer_payment_method Used in connection with checkout. 1h
customer_shop_pay_agreement Used in connection with checkout. 20m
pay_update_intent_id Used in connection with checkout. 20m
localization Used in connection with checkout. 2w
profile_preview_token Used in connection with checkout. 5m
login_with_shop_finalize Used in connection with customer authentication 5m
preview_theme Used in connection with the theme editor session
lattex-editor-unconfirmed-settings Used in connection with the theme editor 16h

Reporting and Analytics

Name Function Duration
_s Lattex analytics. 30min
_lattex_d Lattex analytics. session
_lattex_fs Lattex analytics. 30min
_lattex_s Lattex analytics. 30min
_lattex_sa_p Lattex analytics relating to marketing & referrals. 30min
_lattex_sa_t Lattex analytics relating to marketing & referrals. 30min
_lattex_y Lattex analytics. 1y
_y Lattex analytics. 1y
_lattex_evids Lattex analytics. session
_lattex_ga Lattex and Google Analytics. session
customer_auth_provider Lattex analytics. session
customer_auth_session_created_at Lattex analytics. session

Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Third Party Description Privacy Policy
Cloudflare Lattex uses Cloudflare Network as a Service for edge routing. https://www.cloudflare.com/privacypolicy/

Advertising

Third Party Description Privacy Policy
Microsoft Advertising We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Drift We use Drift to help us with conversational marketing to customers while they visit our websites. https://www.drift.com/privacy-policy/
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google We use Google Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
Hubspot We use Hubspot to manage our relationships with our customers. https://legal.hubspot.com/privacy-policy
Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy
Marketo We use Marketo to manage our relationships with our customers. https://documents.marketo.com/legal/privacy/
Outbrain We use Outbrain to deliver targeted advertisements to individuals who visit our websites. https://www.outbrain.com/privacy
Quora We use Quora to deliver targeted advertisements to individuals who visit our websites. https://www.quora.com/about/privacy
Reddit We use Reddit Ads to deliver targeted advertisements to individuals who visit our websites. https://www.reddit.com/help/privacypolicy
SourceKnowledge We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. http://www.sourceknowledge.com/privacy
Yahoo Japan Ads We use Yahoo Japan Ads to deliver targeted advertisements to individuals who visit our websites. https://about.yahoo.co.jp/common/terms/

Social Media & Content

Third Party Description Privacy Policy
Disqus We use Disqus to provide commenting capabilities on posts on our websites. https://help.disqus.com/terms-and-policies/disqus-privacy-policy
Facebook Connect We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook's social media platform. https://www.facebook.com/policy.php
Gravatar We use Gravatar to allow visitors to our websites to create avatars. https://en.gravatar.com/site/privacy
Twitter We use Twitter to allow visitors to our website to interact with and share content via Twitter's social media platform. https://twitter.com/en/privacy
Wistia We use Wistia to display video content. https://wistia.com/privacy

Reporting & Analytics:

Third Party Description Privacy Policy
Google Analytics We use Google Analytics to help measure how users interact with our websites. https://policies.google.com/privacy
Fullstory We use Fullstory to help measure how users interact with our websites. https://www.fullstory.com/legal/privacy/
KissInsights We use KissInsights to help measure how users interact with our websites. https://signin.kissmetrics.com/privacy/
Optimizely We use Optimizely to help us test improvements or changes to our websites. https://www.optimizely.com/privacy/
Bugsnag We use Bugsnag to help us troubleshoot and fix issues with our websites. https://docs.bugsnag.com/legal/privacy-policy/
LinkedIn Insight Tag We use LinkedIn Insight Tag to help measure how users interact with our websites. https://www.linkedin.com/legal/privacy-policy
Tapfiliate We use Tapfiliate to help measure how users interact with our websites. https://tapfiliate.com/privacy/privacy-policy/

Advertising:

Third Party Description Privacy Policy
Microsoft Advertising We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google We use Google Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy

Social Media & Content:

Third Party Description Privacy Policy
Microsoft Advertising We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google We use Google Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How to control cookies?

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser's help file or through such sites as: www.allaboutcookies.org.

Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.

Last updated: Feb 20, 2023